Off-Page Optimization (SEO)
Defined: Off-page optimisation (off-page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist:
* Always start with keyword research, testing and selection
* Use Keywords in link anchor text
* Obtain links from high ranking publisher sites
* One-way inbound links (not link exchange or reciprocal links)
* Different keywords in your link-ads from the same site
* Gradual link building technology (no growth spikes)
* Use relevant keywords near your inbound link (contextual relevance)
* Deep linking (from multiple pages to multiple pages)
* Target a large list of keywords (5-500+)
* Link from sites with a variety of LinkRanks
* Track all active keywords and refine strategy as required
* Discontinue campaigns if ranking does not improve
* Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:
* Duplicate keywords in link avderts
* Site-wide links causing link growth spikes
* Using on-page SEOs to do the work of specialist off-page SEO's
* Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:
* Link farms (sites with 100+ outbound links per page)
* Using irrelevant keywords in your link-ads
* Garbage links
* Link churning
* Hidden inbound links
